Based Upon is a creative house pioneering a new era of luxury, where meaning, legacy, and craftsmanship converge.

Whether inscribed into a piece of jewellery, a grand piano, or a public artwork, the Based Upon signature represents objects that redefine ‘true value’ and how it is experienced.

Characterised by rich materiality, extraordinary craftsmanship, and layered narratives, Based Upon’s work invites reflection. From private commissions and municipal artworks to luxury interiors and prestigious brand collaborations, each creation exceeds expectations—imbued with profound meaning, rich storytelling, and deeply held values.

Founded in 2004 by brothers Ian and Richard Abell, along with Alex Welch, Based Upon operates from its studio and production facility in Greenwich, London. Mastering both grand elemental scales and intricate details, the studio’s philosophy resonates as deeply as its aesthetics.

With a deep understanding of provenance, materiality, and emotional resonance, Based Upon crafts sculptures, spaces, and functional forms that transcend categorisation—prized not just as art, but as truly priceless creations.